The Best Seats in the House

A landmark work—and candy for sports fans everywhere—The Best Seats in the House is a riveting, uncensored oral history of Sports Illustrated, the magazine where legendary athletes collided with freewheeling writers and photographers, and where editors led a Mad Men lifestyle, all of it a cauldron of excess, ego, money, and scandal that turned sports into an American phenomenon.

For half a century Sports Illustrated was the driving force that shaped fame and power in the sporting world. For many, the magazine was an introduction to the likes of Muhammad Ali, Joe Namath, Michael Jordan, Martina Navratilova, Tiger Woods, and LeBron James. Before the rise of ESPN and the internet, Sports Illustrated transformed athletes into cultural icons and sporting events into national obsessions, bringing readers closer than ever to the rivalries, drama, and unforgettable moments that defined a generation. Former Sports Illustrated staffers Adam Duerson and John Walters spent a combined thirty-five years at the magazine. To produce this book, they interviewed more than four hundred writers, photographers, editors, executives, athletes, and industry insiders to narrate Sports Illustrated’s rise as a massive cultural force and to shed new light on the biggest names and most memorable games of the past seventy years. They chronicle Sports Illustrated’s tortured, decades-long relationship with Michael Jordan, from celebrated cover star to jilted adversary. They relive the reporting that exposed Pete Rose’s gambling on baseball and forever changed the legacy of one of America’s most beloved players. Along the way are unforgettable encounters with Ali, Ted Williams, Bob Knight, Reggie Jackson, Jack Nicklaus, Bill Walton, Dr. J, and countless others whose lives and careers unfolded inside the pages of the magazine—not to mention the supermodels who propelled Sports Illustrated to even greater cultural heights with the Swimsuit issue. The Best Seats in the House also pulls back the curtain on the chaotic, swaggering culture that made Sports Illustrated legendary. Inside the Time & Life Building, brilliant writers, star photographers, and hard-charging editors battled over covers, chased scoops across continents, and lived like celebrities themselves, fueled by endless expense accounts, sprawling liquid lunches, newsroom feuds, office affairs, and a level of access and indulgence that now feels unimaginable. It was a hypercompetitive environment where careers were made and destroyed, where rivalries simmered alongside friendships, and where the storytellers often led lives every bit as colorful as those of the athletes they covered. But beneath that high life, fault lines emerged. As cable television exploded, ESPN reshaped sports coverage, and the digital revolution upended the media business, an institution that once stood alone at the center of the sports universe found itself fighting to stay relevant. Clashes over power, identity, and the nature of journalism transformed the franchise forever. Packed with humor, nostalgia, and jaw-dropping tales, The Best Seats in the House is a sweeping and scintillating portrait of the golden age of American sports—and the larger-than-life personalities who lived it.